Luxury pick
Four Seasons Hotel San Francisco at Embarcadero
Why we like it: Hotel on the upper floors of a tower with bay views.
Typical luxury rate in Embarcadero & FiDi: ~$700/night
San Francisco
The waterfront boulevard and the Financial District (FiDi) towers behind it, with the Ferry Building's food hall, the Exploratorium and views of the Bay Bridge.
Best for Business · Upscale
Typical mid-range hotel ~$330/night · 10 min to Union Square
See hotels in Embarcadero & FiDiThe Embarcadero runs along the bay from the Ferry Building, with its marketplace and Saturday farmers' market, past the Exploratorium to Pier 39. Behind it, the Financial District's towers, including the Transamerica Pyramid and Salesforce Tower, fill the blocks towards Union Square.
It's ideal for business trips and for travellers who want the waterfront without the wharf crowds, with BART, ferries and the F-line streetcar. It's busy on weekdays and very quiet in the evenings and at weekends.
The Embarcadero
Palm-lined waterfront promenade.
Ferry Building
Food hall and farmers' market.
Jackson Square
Historic brick buildings with design shops.
A few hotels we'd book in this area, at different budgets.
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Hotels in Embarcadero & FiDiMid-range from ~$330/night
See hotels