Luxury pick
Lotte Hotel Seoul
Why we like it: Large hotel linked to the Lotte department store.
Typical luxury rate in Myeongdong: ~$290/night
Seoul
Seoul's busiest shopping district, packed with cosmetics stores and evening street-food stalls, between City Hall and Namsan.
Best for First visit · Budget · Families
Typical mid-range hotel ~$120/night · 5 min to City Hall
See hotels in MyeongdongMyeongdong's grid of pedestrian streets is lined with Korean beauty shops, fashion brands and department stores, and from late afternoon the main lanes fill with street-food carts. Myeongdong Cathedral sits at the top of the hill, Namdaemun Market is a short walk west, and the cable car up Namsan to N Seoul Tower starts nearby.
It's the most popular base for first-time visitors: central, full of hotels at every price and well connected to Incheon by airport limousine buses and the AREX via Seoul Station. It's crowded and commercial, though, and quiet only late at night and early in the morning.
Myeongdong 8-gil
The main lane of cosmetics shops and evening food stalls.
Euljiro
Old printing alleys turned into bars and cafés, just north.
Namdaemun-ro
Department stores and the way to Namdaemun Market.
A few hotels we'd book in this area, at different budgets.
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Hotels in MyeongdongMid-range from ~$120/night
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