Best value
The Ambassadors Bloomsbury
Why we like it: Good-value rooms between Euston and Russell Square.
Typical mid-range rate in Bloomsbury: ~$255/night
London
Leafy Georgian squares, the British Museum and a walkable route into the West End. Central, calm and one of the best-value parts of zone 1.
Best for First visit · Families · Budget
Typical mid-range hotel ~$255/night · 10 min to Leicester Square
See hotels in BloomsburyBloomsbury is the literary heart of London: garden squares, blue plaques, bookshops and the British Museum. It feels calm and residential, yet Covent Garden and Soho are a 10–15 minute walk away.
Hotel prices are noticeably lower than the West End for a similar location, and Russell Square's Piccadilly line runs direct to Heathrow.
Russell Square
Big hotels around the square, on the Piccadilly line.
Lamb's Conduit Street
Independent shops, pubs and restaurants.
Great Russell Street
Right by the British Museum.
A few hotels we'd book in this area, at different budgets.
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Hotels in BloomsburyMid-range from ~$255/night
See hotels